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Your digital
Coming Soon sign.
Promote your coming soon and exclusive listings with innovative tools and an agent network.
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Trusted by high performing teams
Limited exposure
Don't settle for a Coming Soon sign.
Coming Soon signs have served real estate agents, but with a limited window to use them now, there are much better methods. Use FirstList to maximize the local exposure of your listings digitally.
How it works
The compliant way to search and share.
Unlimited sharing in your brokerage
An internal network for you to share and search listings in your own brokerage without barriers.
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1-to-1 sharing with your contacts
Share and receive listings on a 1-to-1 basis with agents outside your brokerage.
72 hour public sharing
Share your listings with the FirstList community within 72 hours of MLS® launch.
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SECURE SELLERS
Offer unique listing strategies that stand out from the crowd
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Increased Privacy
For sellers who want a discreet sale.
Tailored Exposure
For boosting exposure to your direct community.
Price Testing
To gauge a pricing decision, before you go live.
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Preserve MLS® Debut
Share your listing without compromising first impressions.
Long Closings
Get the word out while closing is still underway.
Market Exploration
See what is working, and what isn’t in a market.
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Digital Coming SOon
Boost early visibility for your listings
✅ Auto-share with local agents
Homes that will be listed on an MLS® soon or in the next 72 hours, but aren’t yet.
✨ AI assisted social posts
Homes that will be sold off-market or new builds that will not be listed on an MLS®.
🎯 Geo-targeted digital ads
Contract transfers for homes that are not yet sold and cannot be listed on an MLS®.
build a system
Give your agents a competitive advantage
A recent study by Compass found that homes that they marketed as exclusive or coming soon sold for 2-3% than those that didn't.
Early Exposure
Get more early offers and showings
The first few days on the MLS are critical. The more eyes on your listing before it goes live, the better your chances of receiving early offers and scheduling more showings. More exposure means more opportunities to find the right buyer—faster.
Higher sell prices
Unlock more value for your sellers
A study by Compass found that homes marketed as pre-market exclusives sold for 2.9% more than those listed directly on the MLS. The reason is simple—more exposure leads to more offers and better sale prices.
Pre-market advantage
No additional days on market.
Pre-market advertising leverages internal brokerage networks and a 3-day public marketing period under the Realtor Cooperation Policy. This maximizes listing exposure before MLS launch, without adding extra days on market—giving your sellers a head start with no downside.
TESTIMONIALS
What our agents are saying
“Adds significant value to our business.”
FirstList is an invaluable tool, enhancing our ability to serve our clients. It empowers buyers by regularly presenting off-market listings. For sellers, it’s a proactive approach to marketing properties discreetly.
“A great tool to show added value.”
“We absolutely love using FirstList. It’s a great tool to show added value to your buyers by showing them that you have more options for them other than MLS listings and for sellers by showing them that we can expose their listing to potential buyers prior to us going live on MLS.”
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“A game changer.”
"This is the best tool I've seen anyone bring to the market. It's a game changer for our team!"
“Opportunity made possible.”
“I discovered a property on Knokd adjacent to a triplex I sold a year ago, providing a head start and the chance to reconnect with a past client by offering valuable insights. We're now working to acquire the property, an opportunity made possible solely through Knokd.”
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Pricing Plans
Pricing plans for
agents and teams.
Monthly
Yearly
Save 20%
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Free Agent
Share properties and network with others. For individual agents.
Free
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Unlimited listings
One client
One search
Premium Agent
Increase early exposure and capture leads. For individual agents.
$49/month
Unlimited listings
Unlimited clients and searches
Buyer sign-up page
Advanced Analytics
Website pop-up
Teams
Custom plans for multiple agent teams.
$99+/month
Your entire team on premium
Admin access
Ability to re-assign clients
Training call
Free
Share properties and network with your brokerage.
Free
Unlimited listings
1 client
1 search
Premium
Powerful prospect conversion tools & sharing with your contacts.
$470/year
Unlimited listings
Unlimited clients
Buyer sign-up page
Advanced Analytics
Website pop-up
Teams
Custom plans for teams with marketing optimization.
$950+/year
Your entire team on premium
Admin access
Ability to assign clients
Training call